Articles in “Logos”
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Evolving the Olympic brand
Official home of the IOC. Find the latest news and featured stories, information about IOC members plus Olympic principles, values and legacy. Read Full Article
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Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
Logo designs, much like baby names, can be subject to trends that can date them—but that may not be so bad. Read Full Article
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The new Rolling Stone logo
Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Roger Black approached XYZ Type to redesign the classic logo in 2021. We were thrilled at the prospect of putting our own lettering on the cover of this i… Read Full Article
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The 4 elements of an effective brand
Good brand architecture is a hierarchy. Like the oft used Maslow’s Hierarchy of Needs, it starts with some basic obviously fundamentals that every brand should have, but then grows into areas that few brands successfully achieve. This article outlines fou… Read Full Article
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Notable logos from the Graphis Archives
The Graphis logo archives, where a record’s kept for marks by the likes of CDT Design, Design Research Unit, Woody Pirtle, and many more. Read Full Article
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I used DALL·E 2 to generate a logo
Everybody has heard about the latest cool thing™, which is DALL·E 2 (henceforth called Dall-e). A few months ago, when the first previews started, it was basically everywhere. Now, a few weeks ago, the floodgates have been opened and lots of people on the… Read Full Article
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How we redesigned the Chrome icon
Did you know the Chrome icon was originally a rocket ship? We chat with UX designers for a behind the scenes look at the new icon. Read Full Article
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There’s a Clever Strategy Behind the Flash of Fireworks Packaging
The packaging design of fireworks is at once easy and hard to ignore. As a category, it’s just loud enough to catch your eye, then dismiss as undeserving of analysis, or even a second look. The defining traits of the genre — bright colors, cartoonish illu… Read Full Article
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2022 Logo Trend Report
The 20th Annual Logo Trend Report presented by LogoLounge is full of all the good, the badass, and the ugly. Read Full Article
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Here’s the real reason why all of the crypto logos look alike
The rise of each new technology creates a need to depict it graphically in a way that promotes recognition and acceptance. And crypto has embraced the hexagon. Read Full Article